This week on CultCast:
- Apple’s surprise education event could showcase new, cheaper hardware 🔥
- A huge upgrade is may be coming to the screens of Apple products
- Why 2018’s iPhone X refresh could cost less than last year’s model
- Fortnite streamers are striking it rich, and the iOS version will totally blow your mind
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Notes and Links:
Apple’s surprise education event could showcase new, cheaper hardware
- Apple issued invites last Friday for an education-themed event in Chicago on March 27.
- The invite promises “creative new ideas for teachers and students.” That could indicate the arrival of more-affordable Apple devices — like the new MacBook Air and iPad we’ve been hearing about.
- Apple is hosting the event in a high school, rather than on its Cupertino campus or at a convention center in the San Francisco Bay Area.
- KGI Securities analyst Ming-Chi Kuo previously claimed Apple has a more-affordable MacBook Air in the pipeline. The lightweight laptop, which has been looking a little long in the tooth for a while now, might get a Retina display and updated internals.
- Reports indicate the new MacBook Air could cost as little as $799. The 9.7-inch iPad could drop to $259. If so, the devices’ lower price tags would make them ideal for students and schools on a budget.
- Caligragphy on invitation--I’m guessing the new cheaper iPad will support the Apple Pencil, currently only supported on the iPad Pro models.
Apple developing its own ‘MicroLED’ displays for future devices (A huge upgrade coming to the screens of Apple products)
- What is microLED? Before we get to that, we need to talk about current screen technology.
- Most of the screens you see today are LCD, Liquid Crystal Display illuminated with backlight (usually LEDs).
- LCDs are easy to manufacture, cheap, and perform well over a long period of time.
- But because they have a back light, colors can look washed out, especially blacks
- The iPhone X has an OLED display. Each OLED pixel can self illuminate when exposed to electrical current, so there’s no need for back light. This results is much better contrast ratios, more saturated colors, and the best black levels you can get.
- But OLED suffers from burn in, aka image retention, and they’re not very bright. Plus their brightness degrades over time.
- microLED is kind of the best of both worlds. It has a longer life span. Absolute blacks, and it’s about 30x brighter than OLED. it can also illuminate at the pixel level without a backlight.
iPhone X spells doom for pricey smartphones
- iPhone X enjoyed a positive start as hardcore Apple fans busted open their savings and skipped rent to be the first to get their hands on the company’s best smartphone yet. But now that the early adopters have been served, iPhone X just isn’t selling.
- Analysts have been reporting for several months that iPhone X demand is significantly weaker than expected — and falling further by the day. They say holiday sales were poor, and they don’t expect the situation to improve before * Apple introduces new models this fall.
- Analysts are warning that the market “may not tolerate” rising smartphone prices.
2018’s iPhone X refresh could cost less than last year’s model
- The iPhone X’s $1,000 price point has been hard to swallow for a lot of customers, which may help explain why sales have supposedly been a bit disappointing.
- According to a new report, Apple has managed to reduce its manufacturing bill of materials (MBOM) for this year’s iPhone X-sized handset to a level much lower than that of its present flagship.
- The report suggests that Apple’s manufacturing cost for the new iPhone could be more than 10 percent lower than the $400+ dollars it pays for each iPhone X model.
- Apple will allegedly launch two new OLED iPhones this year, including a 5.85-inch (the same size as the iPhone X) and 6.45-inch OLED model, as well as a 6.1-inch LCD model. A plan to produce a 5.85-inch LCD iPhone has reportedly been suspended since mid-February, and could be cancelled altogether.
- Theory: Plus-sized phone price will probably be that of iPhone X with 5.85-inch phone being price of today’s 8 Plus. LCD version of the phone will take on iPhone 8 pricing.
Fortnite on iOS will totally blow your mind
- Fortnite is a free-to-play battle royale game that has become hugely popular, thanks to its unique gameplay, colorful graphics, and weekly content updates. It throws you into a massive map against 99 others with just one mission: Be the last one to survive.
- On iPhone and iPad, you get exactly the same 100-player game you’re used to playing on consoles. You battle it out on the same map with all of the same content.
This 26-year-old makes $500,000 a month streaming Fortnite on Twitch